E KOMO MAI!   Welcome to Hāna Farmers Market Online

The Hana Farmers Market is held every Friday in Hana Town from 3:00 to 4:30 (winter hours), with kūpuna (seniors 65+) shopping starting at 2:30.

Pre-order online here, and pick up your order with each vendor at the Friday market.

Order each week from Friday through Tuesday by 9:00 a.m. for pick-up on the following Friday.

Hana Farmers Market Online Gift Certificates make great gifts!

DRIVE-THRU PICKUP! To continue offering healthy local food as safely as possible, we now offer roadside pickup for online orders. Select "HFM - Drive-Thru Pickup" as your location when you place your order, and instructions for pickup will be included in your order confirmation. Please note: A 10% fee will be added to Drive-Thru Pickup orders to help cover the extra cost of aggregating your order and providing this service. 

DA BUX - Double Up Food Bucks incentive program now accepted for all SNAP/EBT shoppers at the Hana Farmers Market! Receive a 50% discount on all fresh produce! Eligible products—including fresh fruits, vegetables, and herbs—are designated here on the online market, so the 50% discount will automatically be applied to your payment when you pay with your EBT card at the market. All SNAP/EBT customers are eligible—no signup or access card is needed, and there is no limit to the amount of the discount. For more info check out

Ordering items from central Maui providers, including Okoa Farm, Sunfresh, Maui Breadfruit Co. and Hana Ranch are temporarily suspended until further notice. 

Here's a quick tutorial on how the order process works. 

Questions? Email or call or text ‭(808) 378-0084‬

Visit for more information on the market. 

Read more about using SNAP/EBT payment method.

Farmers and Producers who want to sell in the market, email with your name, farm name and location, contact information, and products you are interested in selling.

If you are in another part of Maui island, please visit for other pickup locations.

If you are already set up as a producer, Producer Login.